|
IT Managers program to get Success - Writing green criteria |
|
|
|
|
Sunday, 13 May 2007 |
Environmental factors are important, report shows, but only 25 percent of managers have written green criteria into their purchasing processes, largely due to lack of soup-to-nuts product strategies..
While the majority of IT procurement and operations executives are interested in buying products that are environmentally friendly and energy efficient, most companies don't have formal "green" criteria for their tech purchasing decisions.
That's the conclusion of a report by Forrester, which found that 85 percent of the 124 executives surveyed say environmental factors are important in their IT planning, but only 25 percent of them have written green criteria into their purchasing processes.
"There's a high percentage of awareness, but a low percentage of executives doing anything" in terms of making green a requirement in their IT purchasing, said Chris Mines, the Forrester analyst who authored the new report, Tapping Buyers' Growing Interest In Green IT.
Part of the problem is that while vendors are "making some noise" about the energy efficiency potential of their products, such as blade servers or virtualsation software, "there haven't been holistic strategies" articulated by vendors that range from the desktop to the data centre, Mines said.
That changed a bit on Thursday for IBM, which announced it was reallocating US$1 billion to advance its offering of green IT products and services. Deftly called Project Big Green, IBM's initiative focuses on corporate data centers. The offerings range from preconfigured data centers to services and new tools to help assess the energy efficiency of data centres, including identifying thermal hot spots.
The new offerings aren't being targeted only to tree huggers. "Yes, it's appealing to the environmentally aware customers. But it's also for those looking to save money," said Peter McCaffrey, program director for IBM virtualisation. Within the next month, IBM also is planning announcements related to new virtualisation and blade products, he said.
IBM estimates that for every dollar spent on hardware in a data center, another 50 cents is spent on the energy to power the systems, said Mike Daniel, a senior IBM VP. IBM estimates it can help most customers reduce their energy consumption by 50 percent within six to eight weeks through "remedial opportunities," he said. Cyber Daily News Report |
Small Business 